OUR MISSION & DELIVERABLES
SYNOMICA's mission is to deliver profitable brand, marketing and business solutions for companies operating in the world's rapidly emerging markets.
Our deliverables include:
• Market Assessment
• Strategic Planning, Including an "in depth" Competitive Review and Portfolio Management
• Brand positioning (DNA), Communication Planning, Advertising and Promotional Programming
• Business Development and Sales
• Staffing & Team Building - Bring in the Best Management Team to Lead the Business
• Marketing Implementation
Importantly SYNOMICA forms a partnership with our clients where we are initially compensated based on SYNOMICA's direct costs. Only when all mutually defined metrics are met, will both client and SYNOMICA profit. Consequently, SYNOMICA's team has the incentive to deliver. This process has the added benefit of delivering a candid assessment of our client's prospects - bottom line, we will at the outset of our engagement state whether or not clients are in a position to compete effectively in a market.
HIRE THE SYNOMICA TEAM
Before considering the launch of an emerging economy business strategy or abandoning a poorly performing subsidiary with the resulting balance sheet write down, first call us to assist in your assessment. We'll guide you through the rigorous process. Once the assessment is complete, SYNOMICA will develop and execute the agreed strategic approach; then form and train the local team to take over. We have on the ground expertise and teams in Brazil, Argentina, China, Eastern and Western Europe.
BUILD PROFITABLE INTEGRATED GLOBAL BRAND AND MARKETING SOLUTIONS THAT WORK - Call us, bounce your thoughts off our expert team - then invite us to help you assess, develop and implement your plans.
OPPORTUNITIES & RISK
Each day opportunities for new global profit streams abound. China, Brazil, Eastern Europe, represent the majority of actual year-to-year growth in global GDP according to the Wall Street Journal. China alone represents more than half of that growth with a forecasted 10%-11% expansion in its 2011 GDP and at least 10% in 2012. The U.S., Canada and EU, on the other hand, now hindered by overreaching debt loads, will see GDP grow between 0.5% and 3.5%. With a nearly 3:1 advantage in the rate of growth, the world's wealth expansion is being powered by a new set of globally relevant emerging economies.
The Bund Shanghai
CEO'S, CMO'S & EMERGING ECONOMIES
CEOs can no longer ignore global emerging economic opportuntities in newly relevant markets like Brazil, China or Eastern Europe. As a group these economies are seeing growing personal consumption, infrastructure and a myriad of economic activity. This activity offers mid-sized enterprises real profit potential. Failing to aggressively compete in key emerging markets through partnerships, or going it solo will have catastophic implications to a company's long-term financial viability.
SYNOMICA's in depth experience and senior staffing in China, Brazil and Eastern Europe provides our clients the resources to enter these expanding markets and compete successfully. By engaging SYNOMICA, CEO's and CMO's add a signifcant level of competitive strength providing their business marketing advantage as they profitably expand into emerging economies.*
Sao Paulo
*Please see the "Emerging Markets" tab to gain an understanding of the resulting implications to business from haphazard or even no action.
SYNOMICA SOLUTIONS
SYNOMICA is uniquely positioned to develop and execute Global Brand, Marketing and Profit Building Solutions in China, Brazil and Eastern Europe. We not only design programming, but actually take on the responsibility to implement those programs. We become INVESTED in the success of our cleints.
Whether launching a new subsidiary or turning around an existing, poorly performing venture, SYNOMICA functions as an "in house" interim leadership group sharing both the short term pain and long term profits.
The SYNOMICA program means clients need to budget only 60% of what they would ordinarily invest in marketing, because they will not take on the added risk of building infrastructure to grow their business in emerging economies.
We also work with businesses operating in emerging economies that are ready and committed to recasting their their business for a trunaround. In addition, we are being engaged by businesses in China and Brazil that are ready to build share and profits by expanding outside their market.
Examples of Scenarios Where We Offer Solutions
FOR TURNAROUNDS. In the case where a business has invested in and launched an emerging economy market subsidary or JV entity, but finds that revenue is failing to meet goals, we're the solution. Our team and local affiliates have "on the ground experience" in all major emerging economy markets. We'll step in with the required expertise to turn around the business - f
ees are geared toward success - we profit only when we deliver the turnaround.
FOR EMERGING ECONOMY BUSINESSES THAT ARE READY FOR GLOBAL GROWTH OPPORTUNITIES. We have witnessed great local, emerging economy businesses that seek to grow their footprint, both in their own market, as well as build a branded platform upon which they may better compete in the global arena. For these businesses, especially in China and Brazil, SYNOMICA is a cost effective resource to:
Create a competitive brand image, structure a marketing platform.
Define and implement a brand centric, profitable marketing plan.
Prepare a viable business plan specifying growth metrics that can be used to raise local or international investment capital to offset risk associated with expansion.
SYNOMICA's "three part" deliverable solution:
Build brand assets
Identify the best distribution networks
Execute efficient, full service marketing/sales programming
OFFICES:
Beijing
Synomica, LLC
The Spaces International Center A-25 Floor
8 Dongdaqiao Lu
Beijing 100020 China
T: + 86 139 2248 4088
New York
Synomica, LLC
425 East Fifty-eighth Street
New York, New York 10022 USA
T: + 1 212.729.6100
Other Offices In: Athens - Paris - Sao Paulo
Site under Construction
Call or email Stephan Bassett, Managing Director for a free consultation:
T: +1 212.729.6100
E: sab@synomica.com